Understand what drives preference. Build reasons to choose Domain.
Explore why people stay with REA, what could make Domain their first choice and how to keep them choosing it. Connect behavioural insights with practical responses across marketing, product, UX and agent engagement.
Explore the diagnosisHow to use this workspace
Start with the diagnosis, identify the change needed, then explore the messages and interventions that could deliver it. Use the evidence and proposed tests to decide what to progress, adapt or investigate further.
Diagnosis
Understand the beliefs, habits and experiences shaping portal choice, including how they differ by audience, portal relationship and location.
Behavioural jobs
Identify what Domain needs to help people believe or do to reconsider it, prefer it and keep choosing it.
Intervention concepts
Explore proposed marketing, product, UX and agent responses, including their rationale, dependencies, relationship to existing activity and suggested tests.
Message house
Find audience-facing messages, supporting evidence and proof points organised by behavioural job.
Campaign workspace
Preview proposed concept briefs, add session-only working notes and export a text copy to share with your team.
Evidence & sources
Explore the research and data sources that could inform the diagnosis, messages and recommendations.
Performance & learning
Review results and learnings from campaigns and product experiences, and identify what to improve or test next.
Demonstration workspace · Illustrative findings and examples